March 29, 2024 • Content creation & story by Dani Ziegenfuss

Day at the Ranch

We always have fun at Alice + Olivia, that’s a fact. But this day felt especially good.

We left NYC just after sunrise on a cold winter morning and headed north to Westchester County. The location was a beautiful horse farm that turned out to be the perfect setting for our western-inspired campaign. The props and styling were amazing, as always, and the team worked together so effortlessly. The horses were friendly, the farm owners couldn’t have been more welcoming, and even though our pockets and shoes were stuffed with hand warmers, the energy stayed high.

When the location is right, the creative is flowing, and the team is in sync, everything just clicks. There’s something about shoots like this that make all the early mornings and cold hands worth it.

Behind the scenes

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Maine is for Lovers